FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Outstanding
Learn moreLearnings
- Think beyond the cutdown - FOOH provides a more creatively engaging way to leverage your TVC asset on social
- Leverage architectural icons to elevate your brand and sign post brand heritage
- Negotiate a cross post with your talent - or risk leaving reach on the table
Credits
Brand: Dior Beauty
Agency: Carbon Studio
Production Company: Carbon Studio
VFX: Carbon Studio
Sound: Carbon Studio
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In this Dior mixed reality ad, a giant digital screen is displayed on iconic buildings around the globe, showcasing the video ad for Dior's “J'adore” perfume featuring Rihanna as its model. The ad dramatically reimagines global landmarks by integrating computer generated graphics, turning each illuminated façade into a striking canvas for the brand's luxurious essence. A captivating mixed reality ad that masterfully blends creativity with a memorable twist on fragrance advertising.
Dior Beauty
Maybelline New York
Ville de Marseille
Balmain Beauty
L'Oréal Paris
Dior Beauty
Charlotte Tilbury
Charlotte Tilbury