FOOH Impact Score:
Outstanding
Learn moreIn this Dior mixed reality ad, a giant digital screen is displayed on iconic buildings around the globe, showcasing the video ad for Dior's “J'adore” perfume featuring Rihanna as its model. The ad dramatically reimagines global landmarks by integrating computer generated graphics, turning each illuminated façade into a striking canvas for the brand's luxurious essence. A captivating mixed reality ad that masterfully blends creativity with a memorable twist on fragrance advertising.
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