Magnum Ice Cream Comes Out from Screen
Magnum Ice Cream: Piccadilly Circus CGI Takeover
This faux out-of-home (FOOH) advertisement features a pink 3D LED screen at Piccadilly Circus, displaying a dynamic video ad for Magnum's new ice cream flavours. A Magnum train slows to a stop on the screen, releasing two ice cream flavours as if they were disembarking passengers.
As the Magnum Euphoria Pink Lemonade flavour appears, it magically emerges from the screen into the real world. A woman seamlessly picks it up and takes a bite, revealing its delicious filling, while the video ad continues playing in the background. This CGI effects enhancement promotes Magnum's latest ice cream flavours in a unique and immersive way, creating a striking visual effect for passersby.
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FOOH Impact ScoreImpressive
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