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Magnum Ice Cream Comes Out from Screen

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Credits

Brand: Magnum

Agency / Production / VFX: Unknown

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This Magnum faux ooh ad begins with a captivating pink 3D LED screen at one of the iconic buildings in Piccadilly Circus, displaying a dynamic video ad. This moment cleverly highlights the excitement of Magnum’s new ice cream flavors as a Magnum train slows to a stop on the screen, releasing two ice cream flavors as if they were passengers disembarking. As the Magnum Euphoria Pink Lemonade flavor appears, it magically comes out of the screen into the real world, seamlessly picked up by a woman who takes a bite, revealing its delicious filling while the video ad continues playing in the background, creating a striking visual effect for passersby. As a perfect blend of Memorable storytelling and Engaging product integration, the CGI effects enhancement is designed for promoting Magnum's latest ice cream flavors in a unique and immersive way.

Metadata

Brand Industry: Food & Beverage

Country: England

City: London

Effects / Animations: Overlay, Large Objects, Optical Illusion, Transition, Interaction, Object Transformation

Surroundings: Piccadilly Circus, Building

Posted on April 25, 2024

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