FOOH Impact Score:
Impressive
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In this Nescafé cgi campaign, a woman stands filming outside a 7-Eleven store as an unexpectedly large event unfolds around the brand’s coffee products. The scene unfolds as the store’s door swings open and oversized coffee beans tumble onto the street, followed by a neat procession of giant Nescafé Blend & Brew packs in various flavors gliding out from the cascade. With a captivating use of CGI effects, this Nescafé coffee experience cgi campaign transforms an everyday convenience store into a fresh, relatable spectacle, highlighting Nescafé’s efforts to bring excitement to coffee lovers in Thailand.