Nescafé Pack and Mug Lands From Billboard

This Nescafé CGI campaign begins with a billboard above the Makro Lotus’s Mall in Thailand suddenly springing to life. This moment cleverly highlights the dynamic nature of the brand’s promotions as a man and a woman converse nearby, and the billboard inflates dramatically as though something is about to emerge. Moments later, it expels a giant Nescafé pack, the iconic red Nescafé mug, and oversized coffee beans, all landing between the two onlookers, delivering a striking visual impact. As a perfect blend of Insightful storytelling and Creative product integration, the augmented reality enhancement is designed for a stunning and shareable experience.