Nescafé Pack and Mug Lands From Billboard
Pack, Mug, Beans Land in Thailand
This CGI campaign features a Nescafé billboard above the Makro Lotus’s Mall in Thailand. As a man and a woman converse nearby, the billboard inflates dramatically, appearing as though something is about to emerge.
Moments later, the billboard expels a giant Nescafé pack, an iconic red Nescafé mug, and oversized coffee beans. These items land between the two onlookers, creating a striking visual impact.
The augmented reality enhancement aims to deliver a stunning and shareable experience, blending insightful storytelling with creative product integration.
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FOOH Impact ScoreOutstanding
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Credits
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