FOOH Impact Score:
Outstanding
Learn moreIn this Nescafé FOOH campaign, a striking red helicopter flies above the towering skyscrapers in Thailand, carrying an enormous red pack of Nescafé. The scene unfolds as it makes its way to Big C Supercenter Ratchadamri, where other helicopters are seen delivering giant Nescafé packs in various flavors. As the red pack arrives, it opens mid-air, releasing oversized small coffee packs of the variant, which cascade down and begin to pile up on the street below. With a Distinctive use of computer generated imagery, this Nescafé FOOH campaign transforms a routine coffee promotion into a fresh, relatable spectacle, highlighting Nescafé’s perfect blend in style.
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