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Nescafé Helicopter Coffee Delivery on Avenue

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Credits

Brand: Nescafé

Agency / Production / VFX: Unknown

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In this Nescafé FOOH campaign, a striking red helicopter flies above the towering skyscrapers in Thailand, carrying an enormous red pack of Nescafé. The scene unfolds as it makes its way to Big C Supercenter Ratchadamri, where other helicopters are seen delivering giant Nescafé packs in various flavors. As the red pack arrives, it opens mid-air, releasing oversized small coffee packs of the variant, which cascade down and begin to pile up on the street below. With a Distinctive use of computer generated imagery, this Nescafé FOOH campaign transforms a routine coffee promotion into a fresh, relatable spectacle, highlighting Nescafé’s perfect blend in style.

Metadata

Brand Industry: Food & Beverage

Country: Thailand

City: Bangkok

Effects / Animations: Large Objects, Flying Objects, Falling Objects, Floating Objects

Surroundings: Big C Supercenter Ratchadamri, Highway, Skyscraper, Car

Posted on February 2, 2024

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