FOOH Impact Score:
Impressive
Learn moreIn this Betano cgi ad, a tramline at Victoria Square in Birmingham is transformed into a dynamic 3-dimensional display. The scene unfolds as a mural on the street pavement, viewed from above, reveals a black Betano jersey with a missing section on the chest. As two trams approach from opposite directions, they align perfectly to fill in the missing paint, completing the jersey. In a creative twist, one of the trams 'kicks' a soccer ball, adding movement and excitement to the display. With an engaging use of computer generated graphics, this Betano ad transforms public transport into an eye-catching spectacle, highlighting Betano’s connection to Aston Villa Football Club and building anticipation for the next matches.
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