FOOH Impact Score:
Solid
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This L'Oréal Men mixed reality ad begins with a man leaning against what appears to be an enormous bottle of Hyaluronic Acid Serum while holding a soccer ball. This moment cleverly highlights the powerful results of the product as the man kicks the ball into the oversized bottle, only for it to bounce back, allowing him to continue the rhythm and energy of the play until he finally sends it soaring away. As he sprints toward the ball, the camera loses focus slightly, revealing the surprising twist—that the bottle was never giant, but a normal-sized product crafted into the moment through visual illusion. As a perfect blend of clear storytelling and captivating product integration, the CGI effects enhancement is designed for driving product curiosity and promoting skincare performance for men.