FOOH Impact Score:
Solid
Learn moreThis L'Oréal Men fake out of home ad begins with a man standing while holding a soccer ball, leaning against an oversized L'Oréal Men Hyaluronic Acid Serum. This moment cleverly highlights the product’s high performance and powerful results as he steps away and kicks the ball into the giant bottle, which bounces back at him and continues the play before sending it flying away. The man then runs toward the ball, causing the camera to slightly go out of focus as he approaches, until it is revealed that the previous giant Serum is an actual-sized one that created an optical illusion. The ad draws a parallel between athletic performance and the effectiveness of their men’s skincare product line, inviting people to click the link in the bio and try it out. As a perfect blend of Clear storytelling and Innovative product integration, the computer generated graphics enhancement is designed for engaging viewers and emphasizing the product’s strong impact.
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