FOOH Impact Score:
Solid
Learn moreCredits
Brands: Sephora, Airyday Skinscreens, Ultra Violette Australian Sunscreen, IT Cosmetics
Agency / Production / VFX: Unknown
This Airy Day cgi ad begins with a giant beauty product tube lying on the shore of the picturesque Tamarama Beach in Sydney, Australia, inflating like a beach balloon. This moment cleverly highlights the importance of SPF protection as two more beauty product bottles float like colorful inflatables in the sea, gliding effortlessly over the waves, encouraging viewers to protect their skin and avoid high-risk sun exposure during the summer season. As a perfect blend of Clear storytelling and Creative product integration, the CGI effects enhancement is designed for promoting the SPF protection lines available in their shop.
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