Pantene Hair Ironing 3D Billboard
Skyscraper Hair Ironing Reveals Smooth Tresses
This mixed reality advertisement features a woman crossing the street who observes an interactive display on a towering skyscraper. The outdoor advertising concept showcases an innovative Pantene Keratina shampoo bottle and a floating yellow capsule, integrated with a moving 3D billboard.
The display depicts two tresses of hair swaying gently. A hair iron moves down each strand, illustrating a contrast: untreated hair appears dry and frizzy, while Pantene-treated hair becomes shiny and smooth. This highlights the product's effect on hair care and thermal protection.
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FOOH Impact ScoreSolid
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Credits
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