Pantene Hair Ironing 3D Billboard

In this Pantene mixed reality ad, a woman crossing the street is surprised as she notices a towering skyscraper with an interactive display. The ad dramatically reimagines outdoor advertising with an innovative Pantene Keratina shampoo bottle and a floating yellow capsule, alongside a moving 3D billboard. Two tresses of hair gently sway in the wind as a hair iron moves down each strand, revealing a striking contrast: untreated hair turns dry and frizzy, while Pantene-treated hair becomes shiny and smooth. A captivating mixed reality ad that masterfully blends creativity with a memorable twist on hair care and thermal protection.