Aritzia Red Ribbon-Wrapped Store in NYC
Fifth Avenue Store Unwraps Like a Present
This mixed reality advertisement for Aritzia features the grand unveiling of its new flagship store on Fifth Avenue in New York City. The video depicts the building wrapped in a giant red ribbon, adorned with mistletoe crafted from golden leaves.
As a crane slowly lifts the mistletoe, the ribbon unravels from the building, cascading to the ground like heavy curtains. This creates a striking 'unboxing' moment, symbolising both the holiday spirit and the store's grand opening. The augmented reality execution transforms the urban storefront into an impactful product showcase.
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FOOH Impact ScoreSolid
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