Aritzia Red Ribbon-Wrapped Store in NYC

Imagine a city landmark wrapped up like a present for the holidays. That’s the Memorable premise of this Aritzia mixed reality ad featuring the grand unveiling of its new flagship store. The video unfolds as the Aritzia building on Fifth Avenue is wrapped in a giant red ribbon, complete with a mistletoe crafted from golden leaves. As a crane slowly lifts the mistletoe, the ribbon unravels from the building, cascading to the ground like heavy curtains, creating a striking unboxing moment that represents both the holiday spirit and the store’s grand opening. Using augmented reality, this Aritzia mixed reality ad transforms an urban storefront into an Impactful product showcase.