L'Oréal Paris Golden Flying Chair Tower

In this L'Oréal Paris FOOH ad, Johannesburg’s bustling Nelson Mandela Square becomes an unexpected makeup-themed attraction as a towering Panorama Mascara tube stands at its center. The scene unfolds as the square morphs into an amusement park and the oversized mascara transforms into a golden flying chair ride, with rotating platforms lifting the chairs into the air in a whirling display, visually mirroring the product’s lash-lifting promise. With a captivating use of VR effects, this L'Oréal Paris mascara FOOH ad transforms an urban landmark into a fresh, relatable spectacle, highlighting L'Oréal Paris’s campaign to celebrate volume and elevation with a bold, urban twist.