L'Oréal Paris Golden Flying Chair Tower
Nelson Mandela Square Becomes a Whirling Ride
This L'Oréal Paris FOOH ad transforms Johannesburg’s Nelson Mandela Square. A towering Panorama Mascara tube stands at its centre, converting the square into an amusement park setting.
The oversized mascara tube then becomes a golden flying chair ride. Rotating platforms lift chairs into the air, visually mirroring the product’s lash-lifting promise. This spectacle highlights L'Oréal Paris’s campaign to celebrate volume and elevation.
Using VR effects, the ad turns an urban landmark into a fresh, relatable spectacle with a bold, urban twist.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:Vertex CGI
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