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L'Oréal Paris Skincare Domino Crane

Giant domino and Bright Reveal Routine fake-out-of-home ad of L'Oréal Paris View this post on Instagram

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Solid

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Credits

Brand: L'Oréal Paris

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: Spain

City: Madrid

Effects / Animations: Large Objects, Floating & Flying Objects

Surroundings: HC Callao Hostel, Capitol Records Building, Buildings, Cranes, Shops, City

Date posted: April 20, 2024

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In this L'Oréal Paris cgi video, a giant domino is displayed alongside an enormous skincare product at the Callao Metro Station exit in Madrid, integrated into a building's facade with a digital signage display above. The ad humorously reimagines urban architecture with an innovative skincare solution as cranes carry additional oversized domino pieces over the city center. A dynamic cgi video that masterfully blends creativity with product storytelling, showcasing the Bright Reveal Routine line's power to eliminate stubborn skin black spots.

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