L'Oréal Paris Skincare Domino Crane

Imagine Puerta del Sol getting a skincare makeover. That’s the creative premise of this L'Oréal Paris fake out of home ad featuring the Bright Reveal Routine line. The video unfolds as the camera captures the busy Callao Metro Station exit in Madrid, where a giant domino stands next to an oversized L'Oréal skin care product on a building’s facade, topped with a digital signage. As the view pans around, two cranes carrying other large domino pieces glide above central city rooftops. The scene then zooms in on a building under construction, where the L'Oréal logo crowns the corner facade, a massive dropper hangs beneath it, and a life-sized visual of the skincare product appears with a single domino at the center. At this moment, blue lights illuminate the edges of each floor as the dropper releases a precise drop onto the domino—instantly erasing its black spots, showcasing the product line's ability to combat stubborn skin imperfections. Using engaging VFX, this L'Oréal Paris fake out of home ad transforms a construction site into a dynamic product showcase.