Mercedes-Benz Hammer Throw

Imagine a track and field event where a powerful SUV steps in for a world-class athlete. That’s the Captivating premise of this Mercedes-Benz FOOH ad featuring the impressive capabilities of the new G series. The video unfolds as the SUV revs its engine and spins on a circular platform filled with sand, mimicking the grace and strength of a hammer throw, all set against the backdrop of a bustling city. Posted during the Olympic Games period in 2024, the ad pays tribute to athletes from various disciplines while drawing a connection between their power and the endurance of Mercedes-Benz vehicles. Using Dynamic computer generated graphics, this Mercedes-Benz FOOH ad transforms the track and field setting into an Effective product showcase.