FOOH Ad Mercedes-Benz Hammer Throw

Mercedes-Benz Hammer Throw

Oversized hammer throw fake out of home ad of Mercedes-Benz

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FOOH Impact Score:

Solid

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Learnings

Ride the wave of cultural moments - there's an art to skirting the Olympic black out rules
Use kinetic tension to engage - we're waiting for the hammer to release
Weave product features into the creative - Hammer spin=GTurn
Use UGC angles for viewer buy in - pull us into the uncanny valley

Credits

Who we think created this: Vertex CGI

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Metadata

Brand Industry: Automotive

Country: Unknown

Effect / Animation: Complex Motion

Surroundings: Tracks, Fields, City, Trees

Date posted: August 12, 2024

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Imagine a track and field event where a powerful SUV steps in for a world-class athlete. That’s the Captivating premise of this Mercedes-Benz FOOH ad featuring the impressive capabilities of the new G series. The video unfolds as the SUV revs its engine and spins on a circular platform filled with sand, mimicking the grace and strength of a hammer throw, all set against the backdrop of a bustling city. Posted during the Olympic Games period in 2024, the ad pays tribute to athletes from various disciplines while drawing a connection between their power and the endurance of Mercedes-Benz vehicles. Using Dynamic computer generated graphics, this Mercedes-Benz FOOH ad transforms the track and field setting into an Effective product showcase.