L'Oréal Paris Giant Serum Bottle Pop-up Store
Robotic Arm Dispenses Bottles Near Eiffel Tower
This mixed reality advertisement for L'Oréal Paris features a giant Elvive Glycolic Gloss bottle. It is prominently displayed atop a cylindrical structure, designed to resemble a pop-up store, situated near the Palais de Chaillot.
The scene depicts visitors gathering around the space. A robotic arm is shown picking up sleek bottles of the product and distributing them to people waiting in line. The iconic Eiffel Tower rises in the background, framing the entire activation, which promotes the hair product’s intense shine qualities.
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FOOH Impact ScoreSolid
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