L'Oréal Paris Giant Serum Bottle Pop-up Store

In this L'Oréal mixed reality ad, a giant Elvive Glycolic Gloss bottle stands prominently atop a cylindrical structure resembling a pop-up store, set near the Palais de Chaillot. The scene unfolds as visitors gather around the space, where a robotic arm picks up sleek bottles of the product and hands them to people waiting in line, all framed by the picturesque Eiffel Tower rising in the background as the brand promotes the hair product’s intense shine qualities. With a creative use of computer generated graphics, this L'Oréal haircare activation mixed reality ad transforms a traditional landmark setting into a fresh, relatable spectacle, highlighting L'Oréal's commitment to innovation and engaging consumer experiences.