L'Oréal Paris Giant Serum Bottle Pop-up Store

In this L'Oréal cgi campaign, a giant Elvive Glycolic Gloss bottle display stands atop a cylindrical construction resembling a L’Oréal pop-up store, drawing the attention of curious visitors near the Palais de Chaillot. The scene unfolds as a robotic arm effortlessly grabs bottles of the product from a platform and hands them to people eagerly queuing to try it, with the Eiffel Tower providing a picturesque backdrop that enhances the product’s intense shine theme. With an Engaging use of CGI, this L'Oréal hair care campaign transforms an everyday product showcase into a fresh, relatable spectacle, highlighting L'Oréal’s commitment to innovation and beauty.