FOOH Impact Score:
Solid
Learn moreThis IKEA FOOH ad begins with a massive IKEA shopping bag standing tall outside the store, grabbing attention. This moment cleverly highlights the excitement of the Knut Smårt Sale as products like a pan, chair, and rack spring to life, eagerly jumping into the oversized bag as if celebrating the big sale. The excitement builds until the final item—a green soccer ball—makes a daring leap but hilariously misses its mark. As a perfect blend of Captivating storytelling and Dynamic product integration, the CGI effects enhancement is designed for promoting the sale until January 6th.
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