Ikea Products Jump into Shopping Bag

This IKEA FOOH advertisement features a massive IKEA shopping bag positioned outside a store. The video highlights the Knut Smårt Sale, with products such as a pan, a chair, and a rack animated to jump into the oversized bag.

The sequence builds until a green soccer ball attempts a leap but misses its target. The CGI effects are designed to promote the sale, which runs until January 6th.