L'Oréal Paris Eyebrow Billboard Transformation

Giant Hands Apply Brow Gel

This L'Oréal Paris mixed reality ad features a giant billboard in a bustling city transforming into expressive, blinking eyes. The video showcases the 24H Brow Lamination gel.

Enormous CGI hands appear, opening the gel and applying it to the model's brows. This highlights the product's lifting effect and long-lasting hold, creating a clear contrast with natural eyebrows.

The computer-generated imagery transforms an urban billboard into an impactful product showcase for L'Oréal Paris.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Date posted:June 17, 2024
Source:Instagram