L'Oréal Paris Eyebrow Billboard Transformation

Imagine a giant billboard coming to life with expressive, blinking eyes in the middle of a bustling city. That’s the Engaging premise of this L'Oréal Paris mixed reality ad featuring the 24H Brow Lamination gel. The video unfolds as enormous hands appear, seamlessly opening the gel and applying it with precision to the model’s brows, showcasing a clear contrast between natural eyebrows and those enhanced with the product’s lifting effect and long-lasting hold. Using computer generated imagery, this L'Oréal Paris mixed reality ad transforms an urban billboard into an Impactful product showcase.