FOOH Impact Score:
Improvable
Learn moreIn this Renault campaign, a red bus moves past St. Pancras in London as an unexpected transformation begins—a window opens in a nearby tower, revealing Renault’s signature headlight. The scene unfolds as a holographic outline forms in the air, shaping the Renault R4’s bumper with the logo at its center before the headlights blink in an eye-catching display. With a distinctive and dynamic use of CGI effects, this Renault campaign seamlessly blends the past and future, bringing its iconic models back to the streets of Europe in 2025 with a bold, modern vision.
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