FOOH Impact Score:
Solid
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Imagine the Callao Metro Station exit in Madrid doubling as a skincare lab for oversized dominoes. That’s the engaging premise of this L'Oréal Paris FOOH campaign featuring the Bright Reveal Routine line. The video unfolds as the camera reveals a giant domino next to an exaggerated skin care bottle embedded in a building facade, with animated digital signage running overhead. As the view expands, two cranes are seen lifting massive domino pieces over the city’s rooftops. The focus then shifts to the corner of a construction site, where the L'Oréal logo sits above a dropper that suspends just over another large domino. The building, outlined with glowing blue lights, becomes active as the dropper releases a single portion of product, which lands on the domino and causes all its black spots to disappear, symbolizing the product’s effectiveness against stubborn dark spots. Using CGI effects, this L'Oréal Paris FOOH campaign transforms familiar urban architecture into a surprising product showcase.
L'Oréal Paris
L'Oréal Paris
L'Oréal Paris
L'Oréal Paris
L'Oréal Paris
L'Oréal Paris
L'Oréal Paris
L'Oréal Paris