Adidas Running Shoes Cruising on Aqueduct

This Adidas faux OOH ad features two massive Adizero sneakers gliding smoothly in opposite directions across the top of Rio de Janeiro's iconic Arcos da Lapa aqueduct. The scene unfolds as a group of friends strolls past, with the sneakers trailing just behind an old-school tram.

The vibrant red-orange gradient of the shoes creates a striking contrast against the white aqueduct arches and the bright blue sky. This memorable use of computer-generated graphics transforms a storied urban landmark into a dynamic brand moment, echoing the energy and movement of the city.

The advertisement highlights Adidas’s bold step into the Brazilian running scene with the launch of Adizero, in anticipation of the upcoming Rio Marathon.