Balmain Fragrance Posters Takeover World Landmarks

This Balmain FOOH (fake out-of-home) CGI advertisement features a global fragrance reveal across iconic landmarks. The video begins with a vivid red lantern-like object descending from the Eiffel Tower, opening to display 'CAN YOU SEE MY FRAGRANCE?'.

The spectacle continues at Berlin’s Brandenburg Gate with a curtain-style drop revealing 'CAN YOU SMELL MY FRAGRANCE?', then moves to California where a massive banner ripples above Griffith Observatory stating 'CAN YOU TOUCH MY FRAGRANCE?'. London’s Tower Bridge follows, rolling out a hanger poster with 'CAN YOU HEAR MY FRAGRANCE?'.

The campaign concludes dramatically on the Brooklyn Bridge, where a poster emerges from a stone arch, asking 'CAN YOU FEEL MY FRAGRANCE?'. Each display invites viewers to explore the scents in nearby boutiques, transforming global monuments into a memorable augmented reality product showcase.