Balmain Fragrance Posters Takeover World Landmarks

Imagine iconic landmarks becoming a multisensory billboard. That’s the Creative premise of this Balmain FOOH ad featuring a global fragrance reveal. The video unfolds as a vivid red lantern-like object descends from the Eiffel Tower, cracking open to reveal 'CAN YOU SEE MY FRAGRANCE?'; the spectacle continues at Berlin’s Brandenburg Gate with a curtain-style drop reading 'CAN YOU SMELL MY FRAGRANCE?', then shifts to California where a massive banner ripples above Griffith Observatory stating 'CAN YOU TOUCH MY FRAGRANCE?', followed by London’s Tower Bridge rolling out a hanger poster with 'CAN YOU HEAR MY FRAGRANCE?', and finally ends dramatically on the Brooklyn Bridge where a poster emerges from a stone arch, asking 'CAN YOU FEEL MY FRAGRANCE?'—all inviting viewers to explore the scents in nearby boutiques. Using Memorable augmented reality, this Balmain FOOH ad transforms global monuments into an Captivating product showcase.