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Hennessy Golden Dragons Spotted in Cognac

FOOH Impact Score:

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Credits

Brand: Henessy

Who we think created this: Yang Yongliang 杨泳梁

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: France

City: Cognac

Theme: Chinese New Year

Effect / Animation: Character Animation

Surroundings: Château De Bagnolet, Grass

Date posted: January 27, 2024

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This Hennessy fake out of home ad begins with a golden dragon gracefully emerging from a window of the historic Château de Bagnolet in Cognac. This moment cleverly highlights the brand’s celebration of heritage and renewal as, in the bright daylight, the shimmering dragon glides across the estate before being joined by a second dragon rising from behind the building, both soaring into the sky in an elegant aerial tribute to the spirit of the Lunar New Year. As a perfect blend of Captivating storytelling and Distinctive product integration, the CGI enhancement is designed for promoting cultural pride and seasonal celebration through immersive visuals.

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