Maybelline Mascara Moving Signage
Giant Brush Applies Mascara in Cape Town
This fake out-of-home advertisement for Maybelline New York features a massive mascara tube, resembling a streetlight pole, positioned on a road entering Cape Town. The tube supports a sign where lifelike eyelashes are the central feature.
The ad humorously re-imagines urban architecture with a dynamic beauty display. A giant brush extends from the signage to apply mascara, causing the lashes to slightly flutter with each stroke. This creative execution blends humor and creativity with a resonant twist on beauty branding.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:Vertex CGI
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