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Maybelline Mascara Moving Signage

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Credits

Brand: Maybelline New York

Who we think created this: Vertex CGI

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This Maybelline New York faux ooh ad begins with a group of friends enjoying a car ride as they enter Cape Town, when they spot a giant signage featuring an ad for Maybelline New York. This moment cleverly highlights the creativity of the campaign as the display showcases a giant mascara tube integrated into the sign's pole, holding a realistic eyelash. As the car drives by, a massive mascara brush applies mascara to the lashes, making them move, creating an eye-catching spectacle. As this unfolds, an aircraft passes behind the display, further emphasizing the product's arrival in Cape Town. As a perfect blend of Effective storytelling and Innovative product integration, the CGI effects enhancement is designed for impactful brand promotion.

Metadata

Brand Industry: Beauty & Personal Care

Country: South Africa

City: Cape Town

Effects / Animations: Billboard & Digital Screen, Complex Motion, Soft-Body

Surroundings: Streets, Roads, Airports, Traffic, Cars

Posted on April 26, 2024

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