FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Outstanding
Learn moreFOOH.com is the biggest creative library. If you are the creator of this Maybelline New York ad or would like to add your work Submit your work!
In this Maybelline New York fake out of home ad, a massive mascara tube stands tall like a streetlight pole on a road entering Cape Town, holding up a sign where lifelike eyelashes become the central feature. The ad humorously reimagines urban architecture with a dynamic beauty display as a giant brush extends from the signage to apply mascara, causing the lashes to slightly flutter with every stroke. A creative execution that masterfully blends humor and creativity with a resonant twist on beauty branding.
Maybelline New York
Maybelline New York
Maybelline New York
Maybelline New York
Maybelline New York
Maybelline New York
Maybelline New York
Maybelline New York