Maybelline Mascara Moving Signage
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Outstanding
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In this Maybelline New York fake out of home ad, a massive mascara tube stands tall like a streetlight pole on a road entering Cape Town, holding up a sign where lifelike eyelashes become the central feature. The ad humorously reimagines urban architecture with a dynamic beauty display as a giant brush extends from the signage to apply mascara, causing the lashes to slightly flutter with every stroke. A creative execution that masterfully blends humor and creativity with a resonant twist on beauty branding.
