Pandora Diamond Necklace at Arc de Triomphe
Pink Lace Ignites Fireworks
This Pandora FOOH campaign features a diamond necklace with a bow pendant, elegantly displayed at the Arc de Triomphe. It gently sways, catching the light, and highlights the brand’s celebration of love and connection.
A pink lace with the words “BE LOVE” floats through the Parisian night sky, passes through the arc, and triggers a dazzling fireworks display above the historic structure. This CGI enhancement creates an emotional New Year's message.
The video is a blend of resonant storytelling and insightful product integration, aligning with Pandora's vision for the year.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
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