Pandora Diamond Necklace at Arc de Triomphe

Pink Lace Ignites Fireworks

This Pandora FOOH campaign features a diamond necklace with a bow pendant, elegantly displayed at the Arc de Triomphe. It gently sways, catching the light, and highlights the brand’s celebration of love and connection.

A pink lace with the words “BE LOVE” floats through the Parisian night sky, passes through the arc, and triggers a dazzling fireworks display above the historic structure. This CGI enhancement creates an emotional New Year's message.

The video is a blend of resonant storytelling and insightful product integration, aligning with Pandora's vision for the year.

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FOOH Impact ScoreSolid
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Credits

Brand:Pandora

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:France
City:Paris
Date posted:December 31, 2024
Source:Instagram