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Pandora Banner Reveals Heart Pendant

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Solid

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Credits

Brand: Pandora

Agency / Production / VFX: Unknown

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This Pandora FOOH campaign begins with a massive pink banner unfurling down a building on Grand Street, revealing the bold message: RADIATE IT. INITIATE IT. ACCEPT IT. EXPECT IT. BE LOVE. This moment cleverly highlights Pandora's positioning of its jewelry as emotional storytellers, as the building façade dramatically opens like a book with glowing pink pages, unveiling a Pandora Rose Heart Padlock Dangle Charm gently swaying in the air. As a perfect blend of Dynamic storytelling and Clear product integration, the CGI effects enhancement is designed for promoting emotional connection and visibility during World Book Day.

Metadata

Brand Industry: Retail & Fashion

Country: United States of America

City: New York

Effects / Animations: Banner, Building Transformation, Simple Motion, Cloth, Large Objects

Surroundings: Grand Street, Buildings

Posted on April 23, 2024

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