Ray-Ban Lenses on Poles at Central Park
Ray-Ban Lenses in Central Park
This CGI campaign features giant reverse lenses, mounted on poles, rotating around a track on the floor in Central Park. The Central Park Tower and other skyscrapers are visible in the background.
The scene highlights Ray-Ban's invitation to see the world from a different perspective, encouraging viewers to look at their surroundings in a new way through Ray-Ban glasses. This CGI enhancement showcases the unexpected experience the brand offers, blending creative storytelling with effective product integration.
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FOOH Impact ScoreSolid
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Credits
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