Ray-Ban Lenses on Poles at Central Park
Solid
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This Ray-Ban CGI campaign begins with giant reverse lenses mounted on poles, rotating around a track on the floor in Central Park, with the Central Park Tower and other skyscrapers in the background. This moment cleverly highlights the brand’s invitation to see the world from a different perspective as viewers are encouraged to gaze at their surroundings in a whole new way through Ray-Ban glasses. As a perfect blend of Creative storytelling and Effective product integration, the CGI effects enhancement is designed for showcasing the unexpected experience Ray-Ban offers.
