Benefit Cosmetics Mascara Balloon Floats Outside the Store

In this Benefit Cosmetics fake out of home ad, a woman casually walks toward a storefront covered in bold visuals of BADgal Bounce Mascara, colorful flowers, expressive eyes, and floating hot air balloons. The scene unfolds as, without suspecting a thing, she opens the door—instantly triggering the flat graphics to burst into motion, transforming into giant balloons that bounce around before soaring high into the sky above the building. With a Dynamic use of CGI effects, this Benefit Cosmetics mascara campaign fake out of home ad transforms a simple shopping moment into a fresh, relatable spectacle, highlighting Benefit Cosmetics’ invitation to grab the Bounce Mascara now in-store at Sephora, Ulta Beauty, and Macy’s.