Benefit Balloons Carrying Box at Harbour Bridge

This CGI advertisement for Benefit Cosmetics opens high above Sydney’s Harbour Bridge. A cluster of metallic pink foil balloons, shaped like '242%', floats gracefully through the sky, tugging along a suspended box.

The scene unfolds as this display dances above the iconic bridge, teasing a mysterious delivery. It builds anticipation for a new product, a mascara boasting 242% more volume, set to launch on February 3, 2025. This memorable use of computer-generated imagery transforms a global landmark into a fresh, relatable spectacle, highlighting Benefit Cosmetics’ dramatic promise of elevated volume and product performance.