Benefit Balloons Carrying Box at Harbour Bridge

In this Benefit Cosmetics cgi ad, the shot opens high above Sydney’s Harbour Bridge as a cluster of metallic pink foil balloons shaped like “242%” floats gracefully through the sky, tugging along a box suspended beneath. The scene unfolds as this breezy display dances above the iconic bridge, teasing a mysterious delivery and building anticipation for the reveal of a new product boasting 242% more volume, set to launch on February 3, 2025. With a Memorable use of computer generated imagery, this Benefit Cosmetics mascara cgi ad transforms a global landmark into a fresh, relatable spectacle, highlighting Benefit Cosmetics’ dramatic promise of elevated volume and product performance.