Kiko Milano Lipsticks Emerges From Arc Door
Staff Pick
Kiko Milano Lipsticks Emerge From Arc Door
This Kiko Milano fake out-of-home advertisement opens with an aerial view of the Duomo di Milano and its surrounding city skyline. A massive pink Kiko Milano arched doorway, encircled by floating clouds, appears before the cathedral.
The doorway opens to reveal a Kiko Milano Metal Liquid Lip Colour, followed by a Kiko Milano Dreamphoria Shapechanger Satin Lipstick. Both products glide forward as their caps detach and hover weightlessly next to soft pink clouds, symbolising the lightness of the products.
Through CGI, this Kiko Milano lip colour promotion transforms a historic urban landmark into a fresh spectacle, highlighting the brand's campaign message that their lip products are as light as a cloud and launching soon.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:Gli Orsi Studio
Agency:Gli Orsi Studio
Production:Willow Production
VFX:Gli Orsi Studio
Sound:Willow Production
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