FOOH Impact Score:
Outstanding
Learn moreIn this Kiko Milano fake out of home ad, the scene opens with an aerial view of the Duomo di Milano and the surrounding city skyline, introducing the brand's latest lip products. The scene unfolds as a massive pink Kiko Milano arched doorway, surrounded by floating clouds, stands in front of the cathedral, opening to reveal a Kiko Milano Metal Liquid Lip Colour followed by a Kiko Milano Dreamphoria Shapechanger Satin Lipstick, both gliding forward as their caps detach and hover weightlessly next to soft pink clouds, symbolizing the lightness of the products. With a captivating use of CGI, this Kiko Milano lip colour promotion transforms a historic urban landmark into a fresh, relatable spectacle, highlighting Kiko Milano’s campaign message that their lip products are as light as a cloud and launching soon.
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