FOOH Impact Score:
Solid
Learn moreThis Adidas CGI campaign begins with a man walking past the rugged, ancient masonry walls of Mount Nemrut. This moment cleverly highlights the brand’s seamless fusion of historical context and modern innovation as the stone structures shift unexpectedly, unveiling a hidden Adidas Terrex shop through transforming LED screens that light up with brand visuals. As a perfect blend of Distinctive storytelling and Memorable product integration, the computer generated imagery enhancement is designed for driving discovery of Terrex stores across Turkey.
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