Adidas Terrex Shop Hidden on Stone Wall
Mount Nemrut Walls Open Up
This Adidas CGI campaign features a man walking past the rugged, ancient masonry walls of Mount Nemrut. The stone structures then shift unexpectedly, unveiling a hidden Adidas Terrex shop.
This reveal is achieved through transforming LED screens that light up with Adidas Terrex brand visuals. The computer-generated imagery enhancement is designed to drive discovery of Terrex stores across Turkey.
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Credits
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