Sephora Sunscreen Floating Strawberries in New York

Imagine Times Square craving skincare. That’s the captivating premise of this Hello Sunday faux ooh ad featuring the brand's new strawberry-flavoured lip balm with sun protection. The video unfolds as the Hello Sunday logo lights up on a giant LED screen above the Sephora outlet in New York. As the digital screen opens upwards, giant strawberries float out alongside a Hello Sunday lip balm tube, hovering over the street while a woman pulls out her phone to record the surreal scene, with traffic passing below. Using computer generated graphics, this Hello Sunday faux ooh ad transforms a typical outdoor location into an innovative product showcase.