Sephora Sunscreen Floating Strawberries in New York

This captivating faux OOH ad for Hello Sunday reimagines Times Square as a skincare destination. The video features the brand's new strawberry-flavoured lip balm with sun protection, presented in a surreal, digitally enhanced outdoor setting.

The scene unfolds with the Hello Sunday logo illuminating a giant LED screen above a Sephora outlet in New York. As the digital screen opens upwards, oversized strawberries and a Hello Sunday lip balm tube float out, hovering above the street. The spectacle captures the attention of a passerby, who records the scene on her phone, set against the backdrop of passing traffic.

Utilising computer-generated graphics, this Hello Sunday faux OOH advertisement transforms a familiar urban location into an innovative and memorable product showcase.