FOOH Impact Score:
Impressive
Learn moreIn this Hello Sunday faux ooh ad, the brand's logo lights up on a giant LED screen above the Sephora outlet in New York. The scene unfolds as the digital screen opens upwards, releasing giant strawberries alongside a Hello Sunday lip balm tube that hovers over the street while a woman excitedly takes out her phone to start recording as cars drive by. With an Effective use of CGI effects, this Hello Sunday lip balm faux ooh ad transforms an ordinary cityscape into a fresh, relatable spectacle, highlighting Hello Sunday’s focus on sun protection with its new strawberry-flavored product.
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