Adidas Running Shoe Drifting Before Monument
Adidas Adizero: Berlin Victory Drift
This Adidas FOOH campaign features the Adizero Adios Pro Evo 1 running shoe. The scene opens with the shoe speeding in from the left on the bustling streets around Berlin’s Victory Column.
The sneaker then drifts sharply at the monument’s centre, creating fiery streaks on the asphalt. Fireworks explode in the sky, punctuating the moment. This augmented reality visual promotes Adidas’ support of the Berlin Marathon.
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FOOH Impact ScoreOutstanding
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