Adidas Running Shoe Drifting Before Monument

In this Adidas FOOH campaign, the bustling streets surrounding Berlin’s Victory Column come to life as the Adizero Adios Pro Evo 1 speeds in from the left, kicking off the scene with a burst of kinetic energy. The scene unfolds as the high-performance sneaker drifts sharply at the monument’s center, slicing through the air and leaving fiery streaks along the asphalt, while fireworks explode in the sky to punctuate the moment, all to promote Adidas’ support of the Berlin Marathon. With a Captivating use of augmented reality, this Adidas running shoe FOOH campaign transforms an urban landmark into a vibrant, adrenaline-charged visual, highlighting Adidas’s commitment to innovation and marathon excellence.