FOOH Impact Score:
Solid
Learn moreThis Waterdrop FOOH campaign begins with a massive orange-flavored Waterdrop box standing near Big Ben in London. This moment cleverly highlights the brand’s fresh arrival in the UK as a giant green Waterdrop All-Purpose Ultralight Straw Lid tumbler is dramatically lowered beside the box by a hovering helicopter, transforming the iconic street into a short-term pop-up destination at St. Waterloo and St. Pancras. As a perfect blend of innovative storytelling and impactful product integration, the CGI effects enhancement is designed for generating buzz over the brand's London launch.
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