Victoria’s Secret Heart Balloons Cluster in NYC
Outstanding
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In this Victoria’s Secret faux ooh ad, a woman stands quietly on a New York sidewalk, releasing a heart-shaped foil balloon bearing the brand’s logo into the sky. The scene unfolds as she gazes upward, watching the balloon join a glowing constellation of similar heart balloons forming a luminous heart shape high above the city, shimmering in the sunlight, while more balloons glide through the streets, seemingly drawn toward the centerpiece by an invisible force—filling the urban space with a celebration of connection and affection. With a Clear use of augmented reality, this Victoria’s Secret Valentine’s Day campaign faux ooh ad transforms everyday city scenery into a fresh, relatable spectacle, highlighting Victoria’s Secret’s reminder that (self)love is an everyday occasion.
