FOOH Impact Score:
Outstanding
Learn moreIn this Swiss International Airlines CGI campaign, a plane soars over a cityscape as a wine cork suddenly pops from a billboard, triggering the signage to unfold into an impressive balloon installation featuring a bottle of champagne, a wine cup, and bubbles adorned with playful emoticons. The ad humorously reimagines an outdoor advertisement with a dynamic celebration of reaching 1 million followers, as the message 'Thank you for following @flyingswiss' is displayed on the bottle’s label. A captivating CGI campaign that masterfully blends creativity with a memorable twist on brand appreciation.
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