FOOH Impact Score:
Improvable
Learn moreThis Hey Harper cgi campaign begins with a golden chicken strutting confidently through a busy backyard farm, feathers gleaming as real chickens peck at the ground. This moment cleverly highlights the uniqueness of the Hey Harper Galo Chicken Earring as the camera zooms in to reveal that the golden bird is actually a cleverly designed earring blending into its surroundings until it playfully pecks a nearby hen, causing a flutter of feathers and laughter as it freezes in place. As a perfect blend of Memorable storytelling and Captivating product integration, the computer generated imagery enhancement is designed for brand visibility and social sharing.
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