FOOH Impact Score:
Solid
Learn moreCredits
Brand: Grand Frais
Agency: Busterwood
Production Company: Busterwood
VFX: Busterwood
Sound: O'Bahamas studio
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In this Grand Frais cgi campaign, a skier bursts onto the scene at a snowy mountain resort, representing the brand's signature raclette cheese. The scene unfolds as the skier races down the slope and launches into the air, soaring through an inflated Grand Frais archway. While mid-air, he pulls off a seamless 360-degree spin before landing on a massive, half-sliced Grand Frais raclette cheese, standing firm in the snow. As he touches down, the impact sends the melted cheese flowing effortlessly onto a plate of steaming potatoes below, promoting the brand's raclette cheese as a favorite for the winter season. With a Dynamic use of CGI effects, this Grand Frais cheese-focused cgi campaign transforms an alpine sports moment into a fresh, relatable spectacle, highlighting Grand Frais’s embrace of bold seasonal flavors.