Grand Frais Snowboard Stunt on Melted Cheese Track

Grand Frais Raclette Stunt

This CGI campaign for Grand Frais features a skier at a snowy mountain resort, embodying the brand's raclette cheese. The skier races down a slope, launching through an inflated Grand Frais archway.

Mid-air, the skier performs a 360-degree spin before landing on a large, half-sliced Grand Frais raclette cheese, positioned in the snow. Upon landing, the impact causes melted cheese to flow onto a plate of steaming potatoes below.

This CGI-enhanced alpine sports moment promotes Grand Frais raclette cheese as a winter favourite, highlighting the brand's seasonal flavours.

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FOOH Impact ScoreSolid
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Bronze Winner at the FOOH Awards 2025

Credits

Artist:Busterwood
Agency:Busterwood
Production:Busterwood
VFX:Busterwood
Sound:O'Bahamas studio

Metadata

Work Type: FOOH
Date posted:January 30, 2025
Source:Instagram