Grand Frais Snowboard Stunt on Melted Cheese Track
Grand Frais Raclette Stunt
This CGI campaign for Grand Frais features a skier at a snowy mountain resort, embodying the brand's raclette cheese. The skier races down a slope, launching through an inflated Grand Frais archway.
Mid-air, the skier performs a 360-degree spin before landing on a large, half-sliced Grand Frais raclette cheese, positioned in the snow. Upon landing, the impact causes melted cheese to flow onto a plate of steaming potatoes below.
This CGI-enhanced alpine sports moment promotes Grand Frais raclette cheese as a winter favourite, highlighting the brand's seasonal flavours.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Bronze Winner at the FOOH Awards 2025