FOOH Impact Score:
Improvable
Learn moreImagine a desert-bound train station discovering sunscreen in a bottle. That’s the Insightful premise of this Setu mixed reality ad featuring the brand's revolutionary drinkable sunscreen. The video unfolds as the scene opens on a scorching day with a woman walking past a bus shelter, where a bold message on a digital screen reads: "Drink your daily SPF today!" Curious, she taps the screen, revealing the Setu logo. Suddenly, a Setu Skin Protect box appears above the shelter and releases bright yellow sachets. One sachet opens mid-air, and as she raises her water bottle, the powder gracefully dissolves into a bright red drink. She sips it, feeling instantly refreshed and internally protected from the harsh sun. Using computer generated graphics, this Setu mixed reality ad transforms a simple transit stop into an Dynamic product showcase.
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