FOOH Impact Score:
Improvable
Learn moreCredits
Brand: DM
Agency: DODO Marketing GmbH
Production Company: rendersnek; Concrete Content; Christian Kremser
VFX: rendersnek
Sound: Lucis Sound
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This DM cgi campaign begins with a couple arriving at a serene riverside field, laying the groundwork for a relaxing picnic. This moment cleverly highlights the importance of sun protection as the woman spreads a mat over the gentle grass while the man diligently inflates a large orange object, which gradually reveals itself to be a towering DM Sunscreen tube. As a perfect blend of Memorable storytelling and Distinctive product integration, the computer generated imagery enhancement is designed for encouraging customers to remember their sunscreen before heading outdoors.