Esika Pink Gift Box Unveils Perfume and Petals

This FOOH campaign features two women walking across Lima's Plaza Mayor towards a large pink gift box with a white ribbon. This introduces the new perfume with the historic city as a backdrop.

The box opens, releasing a shower of pink petals that fill the air, revealing the towering Ésika Vibranza perfume bottle. This is set against the yellow colonial buildings. This CGI fragrance launch transforms the public square into an urban event.