Esika Pink Gift Box Unveils Perfume and Petals

In this Ésika FOOH campaign, two women walk slowly across Lima’s Plaza Mayor toward a massive pink gift box adorned with a white ribbon, introducing the new perfume with the historic city as backdrop. The scene unfolds as the box is released, bursting open with a shower of pink petals that fill the air, revealing the towering Ésika Vibranza perfume bottle at the center, set against the yellow colonial buildings. With an Innovative use of computer generated graphics, this Ésika fragrance launch transforms this bustling public square into an unforgettable urban event, highlighting Ésika’s aim to bring bold scent experiences to city dwellers.