FOOH Impact Score:
Solid
Learn moreThis Esika cgi video begins with a silver car pulling a wagon through a bustling business district. This moment cleverly highlights the brand’s ability to create a Captivating promotional experience as pedestrians notice a massive Esika Vibranza perfume bottle resting in the wagon, overflowing with purple petals that spill onto the street, leaving a floral trail. Captivated by the sight, a woman quickly takes out her phone to record the moment, emphasizing the buzz around the fragrance's arrival in Bogotá, Colombia. As a perfect blend of Distinctive storytelling and Clear product integration, the augmented reality enhancement is designed for celebrating Esika Vibranza’s launch in the city.
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