Esika Perfume Installation Spotted in Multi-cities

Ésika Perfume CGI Installation Across Cities

This CGI advertising video showcases the grand reveal of the Ésika Vibranza perfume. The scene opens in Lima's Plaza Mayor, where two women encounter a massive red gift box, adorned with a white Ésika ribbon. With a dramatic pull of a rope, the box erupts in a shower of pink petals, unveiling an oversized perfume bottle.

The spectacle continues as a car pulls a wagon carrying the giant bottle through Lima, leaving a floral trail. The scene then transitions to Bogotá, Colombia, where the installation captivates onlookers in a bustling business district. This innovative use of computer-generated graphics transforms urban environments into an effective product showcase.

A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Esika

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Countries:Peru, Columbia
Cities:Lima, Peru
Date posted:May 3, 2024
Source:Instagram