FOOH Impact Score:
Improvable
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This Honor FOOH campaign begins with a zoomed-in view of downtown Dubai, showcasing architectural marvels like the Burj Khalifa and The Address. This moment cleverly highlights the product's adaptability in celebration-centric scenarios as the camera pulls back to reveal a giant blue gift box by the roadside marked "GIFT FOR SAM." Two curious friends pause as the ribbon unties itself and the box opens, unveiling two smaller boxes and a branded poster reading, "HAPPY 25TH SAM," with the new Honor Magic 7 Pro and complementary gadgets neatly placed on display. As a perfect blend of Distinctive storytelling and Memorable product integration, the CGI effects enhancement is designed for showcasing the Honor Magic 7 Pro as the ultimate gift-worthy device.