Tiger Beer Can Installation on Floating Platform
Mist Rises From Can in Marina Bay
This fake out-of-home advertisement for Tiger Beer begins with a glowing red light trail streaking across the Singapore night sky. The trail weaves through Marina Bay Sands and illuminated skyscrapers.
It then glides over the darkened silhouette of a mysterious floating structure on the river. As the trail passes, lights at the base of the structure switch on to unveil a towering can showcasing Tiger Beer’s new branding. Its chilled exterior releases cold mist.
The CGI effects enhancement is designed for teasing Tiger Beer’s exciting transformation, highlighting the brand’s bold refreshment and the dynamic upgrade to the iconic drink.
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FOOH Impact ScoreImpressive
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Credits
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