FOOH Impact Score:
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Solid
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In this Rare Beauty fake out of home ad, a UFO appears in the nighttime streets of Brooklyn, New York, circling around One South First. The scene unfolds as it gets closer, revealing itself to be the Rare Beauty Compact Highlighter, shining brightly before speeding off into space. With an Engaging use of CGI effects, this Rare Beauty ad transforms a regular cityscape into a fresh, relatable spectacle, highlighting Rare Beauty’s playful and imaginative branding.
Sephora +
Fable & Mane
Lancôme
Maybelline New York
Fenty Beauty +
Ulta Beauty
L'Oréal Pro
Paula's Choice
Sephora
Sephora