FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Solid
Learn moreIn this Rare Beauty fake out of home ad, a UFO appears in the nighttime streets of Brooklyn, New York, circling around One South First. The scene unfolds as it gets closer, revealing itself to be the Rare Beauty Compact Highlighter, shining brightly before speeding off into space. With an Engaging use of CGI effects, this Rare Beauty ad transforms a regular cityscape into a fresh, relatable spectacle, highlighting Rare Beauty’s playful and imaginative branding.
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