Velo Frozen Vending Machine on the Street

This Velo FOOH campaign begins with a man freezing in place in front of a vending machine, encased entirely in a thick layer of transparent ice. This moment cleverly highlights the refreshing impact of the new Velo Icy range as the frozen man punches through the icy barrier to confidently select the Icy Mango flavor, which drops among vibrant tropical fruits and glistening ice cubes before he strolls off proudly with his chilled treat. As a perfect blend of Authentic storytelling and Captivating product integration, the VFX enhancement is designed for promoting the launch of Velo's invigorating new flavors.