La Roche-Posay Serum Drops Remove Dark Clouds

In this La Roche-Posay FOOH campaign, the video opens with a crowded Times Square scene as pedestrians walk among towering buildings and massive LED billboards, one displaying an advertisement for the brand’s skincare line. The scene unfolds as a giant La Roche-Posay Mela B3 Serum bottle, perched atop a skyscraper with a rotating dropper arm, releases pink serum into dark clouds below, which gradually turn soft pink and eventually vanish to reveal bright, clear skies. With an engaging use of VFX, this La Roche-Posay dark spot serum activation campaign transforms urban weather into a fresh, relatable spectacle, highlighting La Roche-Posay’s mission to visibly reduce discoloration and improve skin clarity.