Aritzia Store Emerges in the Subway

This Aritzia fake out of home ad begins with a woman sprinting across a subway platform, just missing a departing train. This moment cleverly highlights the brand’s ability to reimagine the everyday as the once-ordinary platform transforms: lights flicker on across the tracks to reveal the Aritzia shop, complete with relaxing couches, natural wood accents, and a lush arrangement of greenery that rises to replace the cold concrete surroundings. As a perfect blend of captivating storytelling and creative product integration, the computer generated graphics enhancement is designed for the grand launch of Aritzia’s anticipated SoHo Flagship.