Coca-Cola Wolverine Claws Slashes Billboard
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FOOH Impact Score
Impressive
S
A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a towering billboard coming to life in the middle of the city. That’s the engaging premise of this Coca-Cola vfx advertising featuring collectible Marvel character cans. The video unfolds as a massive Coca-Cola and Marvel billboard starring Wolverine unexpectedly rips open from the inside with three iconic claw marks, momentarily shocking a group of friends across the street who quickly start filming the remarkable scene. Using clear computer generated graphics, this Coca-Cola vfx advertising transforms a static display into an dynamic product showcase.
