Red Bull Cars Displaying Hologram Poster in Tokyo

In this Red Bull faux ooh ad, three Red Bull-branded vehicles topped with oversized cans drive through the bustling streets of Plaza Kuningan, edged by the towering high-rises of Jakarta. The scene unfolds as each moving vehicle emits beams that project a vivid hologram in the air, announcing the Red Bull Home Ground APAC Qualifier, culminating as the final car’s can projects a sharpened beam followed in close detail by the camera as the convoy continues through traffic. With a distinctive use of augmented reality, this Red Bull campaign transforms a morning traffic scene into a fresh, relatable spectacle, highlighting Red Bull’s push to energize esports visibility in Asia.