Red Bull Cars Displaying Hologram Poster in Tokyo

This Red Bull faux OOH advertisement features three Red Bull-branded vehicles, each topped with oversized cans, navigating the bustling streets of Plaza Kuningan, Jakarta. The scene is set against a backdrop of towering high-rises.

As the vehicles move, they emit beams that project a vivid hologram into the air, announcing the Red Bull Home Ground APAC Qualifier. The final car's can projects a sharpened beam, which the camera follows in close detail as the convoy continues through traffic.

Utilising augmented reality, this Red Bull campaign transforms a morning traffic scene into a fresh and relatable spectacle, highlighting Red Bull’s efforts to energise esports visibility in Asia.