JBL Giant Speaker Replaces Skyscraper

Imagine a city skyline turning into a concert venue overnight. That’s the impactful premise of this JBL mixed reality ad featuring the JBL PartyBox Stage 320. The video unfolds as the scene opens at night with the Evan Walker Bridge glowing as pedestrians stroll across, while the skyscrapers in the background illuminate the night sky. A neon JBL sign shines brightly atop one of the buildings. Suddenly, a nearby structure begins to shift as the building sinks down, being replaced by a towering JBL PartyBox Stage 320. As it fully emerges, the speaker’s lights pulse in vibrant colors, and colorful light projectors light up behind it being reflected by the water. Using engaging VFX, this JBL mixed reality ad transforms an ordinary nighttime cityscape into a dynamic product showcase.